Brokers, owners, and managers need to understand how important recruiting is to having a successful real estate brokerage.  This course provides the tools necessary to implement a strategy to become an active and successful recruiter.  You will also understand the importance of retention, or “re-recruiting” your current agents.   Finally, you will understand the importance of “de-hiring” those agents who should not be a part of your brokerage. 

This course will teach you how to:

• Understand why recruiting is vital to the success of your brokerage.
• Create a Value Proposition and identify why should someone want to work with you.
• Determine and assess the culture of your brokerage.
• Identify and apply the key components of a successful recruiting process.
• Target the right salespeople that align with the culture of your brokerage.
• Apply an effective interview and hiring process.
• Implement an effective retention strategy.
• Know when it’s time to say goodbye and the key components of ‘de-hiring’.

Taught by: Matthew Rathbun, Dynamic Directions

This course does count toward gaining your Certified Real Estate Brokerage Manager (CRB) Designation.  Click here for more information on the requirements for obtaining your CRB Designation.

Hosted by Dynamic Directions

Early Bird Price $229 through August 1

Special Price $279 August 2-10

Regular Price $359

An overview eKEY features.

The first hour will be all of the features of eKEY Basic and then the last 1/2 hour will be eKEY Professional. There will be a break in between to answer any eKEY Basic questions and a break at the end of eKEY Professional to answer questions.

To get the most out of the live demonstration, please make sure you have your eKEY downloaded & authorized so that you can follow along.

Hosted by Supra

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training, and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations

This course will teach you how to:

• Develop effective sales associates who are aligned with the company’s culture.
• Understand & adjust your leadership style based on the individual and the situation.
• Harness performance strategies to ensure agents will reach their full potential.
• Describe the ideal candidate for a sales agent in your brokerage.
• Create a retention strategy as part of the sales development process.
• Identify an individual’s motivating factors.
• Describe and apply Situational Leadership.
• Identify the critical elements of a training program and how to implement it.
• Understand and identify the skill development needs of your agents.
• Develop the skills necessary to coach, mentor and hold people accountable.

Taught by: Matthew Rathbun, Dynamic Directions

This course does count toward gaining your Certified Real Estate Brokerage Manager (CRB) Designation.  Click here for more information on the requirements for obtaining your CRB Designation.

Hosted by Dynamic Directions

Early Bird Price $229 through August 1

Special Price $279 August 2-10

Regular Price $359

An overview eKEY features.

The first hour will be all of the features of eKEY Basic and then the last 1/2 hour will be eKEY Professional. There will be a break in between to answer any eKEY Basic questions and a break at the end of eKEY Professional to answer questions.

To get the most out of the live demonstration, please make sure you have your eKEY downloaded & authorized so that you can follow along.

Hosted by Supra

Brokers, owners, and managers need to understand how important recruiting is to having a successful real estate brokerage.  This course provides the tools necessary to implement a strategy to become an active and successful recruiter.  You will also understand the importance of retention, or “re-recruiting” your current agents.   Finally, you will understand the importance of “de-hiring” those agents who should not be a part of your brokerage. 

This course will teach you how to:

• Understand why recruiting is vital to the success of your brokerage.
• Create a Value Proposition and identify why should someone want to work with you.
• Determine and assess the culture of your brokerage.
• Identify and apply the key components of a successful recruiting process.
• Target the right salespeople that align with the culture of your brokerage.
• Apply an effective interview and hiring process.
• Implement an effective retention strategy.
• Know when it’s time to say goodbye and the key components of ‘de-hiring’.

Taught by: Matthew Rathbun, Dynamic Directions

This course does count toward gaining your Certified Real Estate Brokerage Manager (CRB) Designation.  Click here for more information on the requirements for obtaining your CRB Designation.

Hosted by Dynamic Directions

Special Price $249 August 2-September 10

Regular Price $359

Join the Professional Network Committee's at the Sisters Saloon, 190 East Cascade Ave, from 4 to 6pm, for the Sisters Networking Event.  This event is FREE to all Cascades East Association of REALTORS^® members.  Come mingle and network with other Association members and enjoy complimentary appetizers, and prize drawings. Register early for a free ticket towards fun prizes.  

Sponsored by: 

Storage2U makes storage simple by delivering secure, portable storage units right to your door. Whether you’re moving, remodeling, or just need extra space, we bring the storage to you — and pick it up when you’re ready. Locally owned and committed to convenience and customer service -  we provide flexible, affordable storage solutions without the hassle of hauling your things across town.

Meet HD55 Representative, E. Werner Reschke and hear what they have been working on in Salem this session.

Strategic business planning and implementation are fundamental to the success of any real estate company. The plan must be relevant and address both internal and external changes and challenges. In addition, it must be guided by the company’s values, vision, and mission and executed so that every staff and/or team member is positioned to optimize their contribution. This course provides you with a process for developing a strategic business plan, guidelines for implementing that plan and methods for how to apply the plan to real world situations.

This course will teach you how to:

• Develop a mission statement that guides your decision making.
• Determine your values and create a vision statement.
• Identify external dynamics and internal changes within your business.
• Create action-oriented objectives and assign responsibility and accountability.
• Manage the effects and impact of both marketplace and brokerage changes.
• Establish a control of discipline to organize, implement, and manage your business plan.

Taught by: Zola Szerencses, Dynamic Directions

This course does count toward gaining your Certified Real Estate Brokerage Manager (CRB) Designation.  Click here for more information on the requirements for obtaining your CRB Designation.

Hosted by Dynamic Directions

Special Price $249

Regular Price $359

The Building a Better Oregon (BBO) Awards recognize those who have enhanced their community with outstanding new or renovated buildings/spaces. Projects are judged on economic impact, neighborhood improvement, unique design or materials, and environmental friendliness. The Cascades East Association of REALTORS® has hosted this community awards program for over 40 years.

Join us to recognize 2025 winners at the BBO Awards event on October 1, from 4-6 PM, at 10 Barrel Brewing East Side in Bend. The event will include complimentary appetizers, networking, a presentation, and a no-host bar. 

2025 winners include:

• Cleveland Commons
• Crook County Justice Center
• Dogwood at the Pine Shed
• Mid Oregon Credit Union (Headquarters/Old Mill branch)
• NOVA Apartments
• Redmond Library
• St. Francis of Assisi Catholic Church
• Warm Springs K-8 Academy

2025 honorable mention awardees include:

• ODOT – Bend Corridor Project
• Bend RV Resort
• Empire Cold Storage

The 2025 Building a Better Oregon Awards are sponsored by:

Meet SD30 Senator Mike McClane and hear what they have been working on in Salem this session.